A blog and other information about the person known as Phronk online.
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The Psychology of Ice Cream
In the psychological study of learning, there has been a lot of research on how to reinforce behaviours. Of particular interest is the timing of rewards. If you want someone to keep doing something, do you reward them every time they do it? Or do you reward them only some of the time? Well, it…
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Reviews
Here is some stuff I’ve seen and played lately: Wanted: This movie kicked ass. Sure it’s cheesy, but for the first time since The Matrix, I feel like I saw some creativity in action sequences. Just don’t expect the philosophical undertones to be as thought provoking or coherent. Iron Man: There was a while there…
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He'll Never Call
Here is another flyer I got in my mail: I’ve already written about my feelings toward Rogers Home Phone advertising ([SPOILER ALERT] it sucks). Now look what they put in my mailbox. Why are these people so happy about a phone? From their faces, they’re like OMFG A PHONE!!! OUR LIVES WERE SHIT BUT THIS…
I’m Phronk, also known as P.T. Phronk, or Mike. I’m a writer and scientist. Here’s where to find my stuff:
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